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This web page sterlingsportscars.com states the following, "A versatile component car to build in your own garage." We saw that the website stated " Want a cool sports car you can easily build yourself? Then the Sterling is the exotic sports car for you." It also said " We try hard not to be misleading to our customers. Our car body kits really are easy to build. We have many options and upgrades including all wheel disk brakes and performance transaxles with many high HP engine options. Sterling Nova Eureka Puma Eagle Sebring Cimbria." The header had Racing sports as the highest ranking optimized keyword. It is followed by kit car, Nova, and kitcar which isn't as ranked as highly as Racing sports. The next words sterlingsportscars.com used was Solid Sterling. component cars was included but could not be understood by web engines.